 Does your label need Fashion PR?
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A SelectSmart.com Fashion Selector by Sophie Sheikh, created May 2005. New designers often face a common a dilemma within the first few years of launching their label - should they spend on Fashion PR? When the budget is tight but your profile is low, PR can be an expensive solution. Solid press coverage will generate sales but sacrificing a share of your monthly budget to a PR firm can be daunting as well as seemingly impossible. The following questions should give you a greater understanding of the exact PR services you require. From a PR consultant to a well respected firm - there are options in obtaining PR for your label and positive press need not break the bank. Disclaimer.
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