(AnimeNewsNetwork)Last Wednesday, the Japan Sumo Association announced it has signed a sponsorship deal with The Pokémon Company in order to promote the traditional sport for the younger generation. Not only will Pokémon appear at the Wanpaku Sumo National Tournament, Japan's largest sumo tournament for elementary school-aged children, the popular video game brand has also produced over 200 kenshō banners—colorful banners which are paraded around the ring before the match starts to represent the prize money.
As of 2021, sumo polls as the second most favorite sport in Japan, but miles behind baseball (which has been the clear frontrunner for decades). This is the first time since 2017 that it's back in second place.
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