Very interesting article from National Review: Why Woke Companies Deliberately Alienate Their Consumers
By HatetheSwamp May 2, 2023 3:13 am Category: Business (0.0 from 0 votes)
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Jack Daniel’s recently filmed an entire series of video-length, movie-quality promotional ads for Tennessee corn whiskey using the most flamboyant drag queens from RuPaul’s Drag Race. The National Basketball Association (NBA) only recently abandoned its George Floyd–era practice of literally painting “Black Lives Matter” on the hoops court and letting players wear explicitly political messages on game jerseys — making it possible to see “Racial Justice” just level “Equity” during a hard drive to the basket.
Over in football, the NFL did very much the same sort of thing, and apparently has never enforced an already tepid policy against players kneeling in protest, out on the field, during the national anthem.
The results of almost all these logically bizarre decisions were . . . pretty much what one would expect. In 2020, one debatably scientific but very large-n poll, which made it into the Daily Caller, found that nearly 90 percent of football fans would be less likely to watch an NFL where players visibly knelt before games. And, in fact, television ratings for the football league did drop more than 10 percent during the kneeling era (although the NFL has tried frantically to blame this on any other imaginable cause).
So,, now, we get to a very obvious question: Why were these decisions ever made in the first place?
In an entertaining and now-classic book, The Vision of the Anointed, Sowell makes the point that many members of the Western ruling class — including professors, media figures, politicians, and senior business executives — no longer like or understand the people that they are expected to lead.
Sowell claims, using a great deal of empirical data, that these folx tend to think of other Americans not as peers and countrymen so much as “the benighted” — and other more modern synonyms come easily to mind: “deplorables,” “bitter clingers” from “flyover land...”
It’s hard not to see a great deal of this dynamic specifically in the Dylan Mulvaney case — the executive responsible for that hire was the first female SVP ever to run the Bud Light brand, and she brutally condemned it as “fratty” and in need of some seasoning in a now-viral podcast interview.
...here’s one final note for the businesspeople who may be reading this (some perhaps even working at Anheuser): If you really want to make some money, put Riley Gaines on a beer can.
Those are just highlights.
My guess is that the Bud Light thing is the straw that broke the camel's back. People will tolerate being preached to only so long. Next company to do the Jack Daniel’s thing, or the NBA thing, the NFL thing is going to get a...
...this is Bud Light all over again, response.
As I've told po in regard to woke-ism in general, I think the tide has turned.
I love the Riley Gaines line.
BTW, the video is of the Zac Brown Band song, Chicken Fried, the soundtrack to that Bud Light NFL Draft commercial that is so universally despised by the former Bud Light customer base.
The lyrics are classic, well, redneck, Americana. Absolutely poignant. Watch it. It's nice...even if you don't like country music.
The commercial has been a disaster. The tide has turned.
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