BusinessKey Stakeholder Preferences
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Move research & development to ASF (Jeff Karpenko, VP Finance)
YES
Acquire SSI (Bruce Tait, President & CEO; Nicole Gagnon, VP Sales)
YES
Move Western Canada production from ASFC’s Calgary plant to SSI’s Edmonton plant (Anwar Ayoub, VP Manufacturing)
YES
Keep ASFC’s Calgary plant open and produce private brand chips for Sureway (Nicole Gagnon, VP Sales)

NO



YES

YES

YES



 
Retain Petsnax line (yes) (Francesca Pirelli, VP Logistics; Nicole Gagnon, VP Sales) OR Spin off Petsnax line (Jeff Karpenko, VP Finance; Gerard Morrisseau, VP Marketing)
Spin off premium snack products (Gerard Morrisseau, VP Marketing)
Move production of salty snacks from SSI’s London plant to ASFCs’ Mississauga plant (Anwar Ayoub, VP Manufacturing)
YES
Keep SSI’s London plant open (Francesca Pirelli, VP Logistics) OR Close SSI’s London plant (Anwar Ayoub, VP Manufacturing)









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Continue private brand production (Nicole Gagnon, VP Sales)
YES
Acquire DSI (Bruce Tait, President & CEO)
NO
Discontinue private brand production (Jeff Karpenko, VP Finance)