The flowchart will explain the steps and timelines for launching new and existing menu items in Canada
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New Product
Menu Idea
Timeline starts
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Is it approved or does it exist in the US?
5-7 days
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YES
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Is it compliant with Canadian regulatory requirements CFIA?
3-5 days
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YES
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Can samples be shipped to Canada for restaurant cutting?
7-10days
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YES
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Samples approved by Canada for promotion?
5-7days
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YES
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Facility approval? 16-24 weeks
Endorsement runs?
3rd party audits
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Pricing and freight based on volumes
5 days
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Lead-time information from Supplier, Forecast from Marketing
14-21 days
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SPEQ request for Canada use
Official
Process 20-70 days
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New Product Timeline
