1. Which cereal grain or grain preparation style do you prefer?
Bran
Corn
Oats
Rice
Wheat
Multi
2. Do you like a cereal with a special flavor?
Chocolate
Cinnamon
Fruit (may include actual or artifical fruit flavors)
Graham
Honey
Nuts
None
3. Do you favor a particular cereal company?
General Mills
Kellogg's
Nabisco
Post
Quaker
4. What do you want in terms of calories
Low calories.
Somewhere in between.
High in calories. You expect to burn them off.
No preference
5. What about dietary fiber?
High fiber. You like being a regular person.
Somewhere in between.
Low fiber.
No preference
6. What is your choice regarding carbohydrates?
Low carbs.
Somewhere in between.
High carbs. (If you are a long distance runner or engaged in an endurance sport, you may want to "carbo load".)
No preference
7. Are you hoping to start your day with your essential vitamins?
Yes, you want to your vitamins first thing in the morning!
No. Vitamins, shmitamins. You don't eat cereal for your health.
No preference
8. Consumer groups have rated cereals as healthy or unhealthy. What's your choice?
Healthiest
Unhealthiest (You get enough other healthy foods. You eat cereal for fun)
No preference
9. Do you like a cereal with a well-known mascot and/or spokescharacter?
Cartoon animal
Cartoon bird
Cartoon human (including mythological humanish types)
Cartoon inanimate object
Cartoon insect, amphibian, etc.
Realistic human
No character
10. Do you prefer a classic time-tested cereal, a favorite childhood cereal or a something newer?
A cereal that was introduced after 1990
A cereal that was introduced between 1970 and 1989
A cereal that was introduced between 1950 and 1969
A cereal that was introduced between 1930 and 1949
A cereal that was introduced between 1910 and 1929
A cereal that was introduced before 1910.
11. Some like it hot...or cold. What texture do you like?
Flakey
Clustery
Grainy and twiggy
Nuggety
Puffy
Strandy
Toasty bits
Crunchy pieces
Mushy (a cereal served hot)
12. Would you like a top selling brand?
Yes, a popular brand preferred.
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